Discover Proven Methods To Generate
NEW RESULTS
For Your Business
Behavioural flexibility (or the law of requisite variety) is the ability to vary one’s approach in order to achieve a desired outcome, as opposed to one, habitual, limiting response. The person or system with the most flexibility will ultimately control/win the situation.
So, how does this apply to your unified marketing strategy?As in all marketing, you have to define who your target market is.
━━ However, the advancing technologies and communication trends require that you also determine how your target market will listen to you.
These will it be via:
Internet Campaigns
Blog
Forums
Social Media
Mobile Interface
Email Newsletters
Text Message
Event Marketing
Webinars
It’s vital for you to consider how your business is seen by your prospects and customers:
What are your percentages against each of these segments?
━━ Website Development & Makeovers
Are Your Online & Offline Strategies DELIVERING Unified Marketing?
Too often businesses do not have a consistent and unified image across their online & offline marketing.
Consequences of this, are:
their marketing message becomes fragmented;
they have less effective communication with prospects and customers;
they don’t achieve their sales conversion potentials.
Simplifying Your Lead Generation
There are a lot of business prospecting techniques that work...but none of them are easy:
Cold-calling
Face-to-face prospecting
Direct mail
Email marketing
Networking
Strategic partnerships
Referrals
━━ Lead Generation
You Can Make Any Of These Work For You, But They Take
EXPERIENCE,
EFFORT,
MONEY
And, Often,
A VERY THICK SKIN.
If we break it down, the most important goals that any business wants to achieve are:
Generating large, consistent streams of qualified buyers
Converting more of their prospects into paying customers
Increasing the profits of their business
Having a marketing system to achieve this that is fully tested and proven - and is completely repeatable, so that they don't have to keep reinventing the wheel
How Many Of These Unified Marketing Elements Are In Your Business?
This Mind Map represents the key elements that should be included within the unified marketing for your business:
What are your percentages against each of these segments?
Click on image to enlarge
How Many Of Those Online Elements Are In Your Existing Website Design?
If your website is more than 4 years old and hasn’t had a makeover recently, then the chances are high that you are missing out on a number of simple techniques that would bring qualified buyers to your website.
The rules of the search engines are continually being refined – if you do not have an SEO strategy in place then this will have a negative impact upon your online results.
Click to enlarge:
━━ Website Analysis
You Need To Be
OPTIMISING
Your Website Regularly
Are you wondering why website analytics are important for your business growth?
Website analytics provide you with the actual reports and analytics on how your site visitors behave once on your website; who they are by their age, gender, location, etc.; how they landed on your site (traffic source); the most popular content on your site; your total conversions; and so on. With this information in hand, you can plan fully informed business strategies and grow your business faster.
their marketing message becomes fragmented;
they have less effective communication with prospects and customers;
they don’t achieve their sales conversion potentials.
How Has Your Business Responded To These Everyday Changes?
Have you updated the profile-image of the ideal prospect that you are targeting and are you engaging them with the benefits of your solution, or boring them with its features? When someone lands on your website or reads an advertisement, they are asking themselves 3 basic questions:
What is it?
What's it about?
What do I get?
You have to get their interest, not just their initial attention. They are looking at you because they either have a single problem that they don’t want, or there is a single result that they want and don’t have.
━━ Copywriting
Are You
EFFECTIVELY
COMMUNICATING
With Your Audience?
Think back to when you first decided to start your business. You had a vision for what you wanted to do and who you wanted to work with. Since then, there have been good times and bad.
There have been successes. And then there have been those things which are referred to as ‘learning experiences’. Cumulatively, these real-life experiences have modified the way that your business operates.
Your business has evolved, but so have your clients and prospects. Technology has also played a large part in this.
For better or worse, your clients and prospects have instant access to information about you, your business and your competitors.
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